From Ted: “Nancy Duarte is an expert in presentation design and principal of Duarte Design, where she has served as CEO for 21 years. Nancy speaks around the world, seeking to improve the power of public presentations. She is the author of Slide:ology: The Art and Science of Creating Great Presentations. Her most recent book, Resonate: Present Visual Stories that Transform Audiences, was published in 2010.”
Understanding and Evaluating for Kolb’s Learning Styles
The Two Preference dimensions, or axes (Click images to enlarge)
In the vertical “Perception” dimension, people will have a preference according to two main continuum running along the vertical axis above:
Concrete experience: Looking at things as they are, without any change, in raw detail.
Abstract conceptualization: Looking at things as concepts and ideas, after a degree of processing that turns the raw detail into an internal model.
People who prefer concrete experience will argue that thinking about something changes it, and that direct empirical data is essential. Those who prefer abstraction will argue that meaning is created only after internal processing and that idealism is a more real approach.
Divergers take experiences and think deeply about them, thus diverging from a single experience to multiple possibilities in terms of what this might mean. They like to ask ‘why’, and will start from detail to constructively work up to the big picture.
They enjoy participating and working with others but they like a calm ship and fret over conflicts. They are generally influenced by other people and like to receive constructive feedback.
They like to learn via logical instruction or hands-one exploration with conversations that lead to discovery.
Convergers think about things and then try out their ideas to see if they work in practice. They like to ask ‘how’ about a situation, understanding how things work in practice. They like facts and will seek to make things efficient by making small and careful changes.
They prefer to work by themselves, thinking carefully and acting independently. They learn through interaction and computer-based learning is more effective with them than other methods.
3) Accommodators (Concrete experiencer/Active experimenter) = NLP: “What if (I do this)?”
Accommodators have the most hands-on approach, with a strong preference for doing rather than thinking. They like to ask ‘what if?’ and ‘why not?’ to support their action-first approach. They do not like routine and will take creative risks to see what happens.
They like to explore complexity by direct interaction and learn better by themselves than with other people. As might be expected, they like hands-on and practical learning rather than lectures.
Assimilators have the most cognitive approach, preferring to think than to act. The ask ‘What is there I can know?’ and like organized and structured understanding.
They prefer lectures for learning, with demonstrations where possible, and will respect the knowledge of experts. They will also learn through conversation that takes a logical and thoughtful approach.
They often have a strong control need and prefer the clean and simple predictability of internal models to external messiness.
The best way to teach an assimilator is with lectures that start from high-level concepts and work down to the detail. Give them reading material, especially academic stuff and they’ll gobble it down. Do not teach through play with them as they like to stay serious.
So design learning for the people you are working with. If you cannot customize the design for specific people, use varied styles of delivery to help everyone learn. It can also be useful to describe this model to people, both to help them understand how they learn and also so they can appreciate that some of your delivery will for others more than them (and vice versa).
I love FAKEGRIMLOCK. This accidental runaway hit character captures the essence of innovation and entrepreneurship. Being “AWESOME” is about making things that change people’s lives and make the world a better place. Not money. Not complicated theory.
No one can “do” FAKEGRIMLOCK like FAKEGRIMLOCK. SO I NOT TRY! Here are some links to his awesomeness:
One of the most amazing people I have encountered in my study of interpersonal communications and marketing is Bo Eason, former NFL star-turned-actor/playwright. This man defines heart, and teaches others how to capture, flesh out, and present one’s personal story in a manner that, as Bo says “no one can look away”.
The first time I met Bo and saw his one man play, Runt of the Litter, was the weekend I attended Brendon Burchard’s Experts Academy in 2011. Without announcing who this mystery “guest” was ahead of time or preparing the audience at all, Brendon unleashed Bo Eason on the crowd. The results were fascinating. My fellow experts, authors, and entrepreneurs in attendance reported a wide variety of responses ranging from outrage to elation to emotional exhaustion. I assure you, no one was unaffected!
Never before or since have I been so powerfully affectd by a play or presentation as I was by Runt of the Litter - Bo Eason’s dramatized life story grabs the viewer by the throat and makes him/her a participant, dragging the unwitting through the heights and depths of every human emotion right up until the play’s rending conclusion. As only the most masterful authors and playwrights can do, Eason uses the imagination of the audience to heighten the drama of the final outcome.
I am very blessed to have seen and met Bo at the Experts Academy, and later as member of Next Greatest Speaker training in mid-2012. I’m even more excited to be a part of the exclusive Personal Story Power program Bo is conducting in April 2012 in Southern California. Bo Eason will spend three days helping each of us in attendance to refine and present our own personal story in a transformative way so that we can go out and make an impact in the world.